Trevor Bird’s Side Hustle
These days everyone has a side hustle, including Chef Trevor Bird of Fable Kitchen. He’s ventured out of the restaurant and into the world of food production with a Fable favourite – Black Pepper Jam.
Since day one the black pepper jam has been on the menu at Fable, which is known for its farm-to-table creations. He started canning it for special occasions, sometimes 500 jars at a time. Inspired, he decided to scale up and try making the jam commercially.
Bird took about six years getting the jam to market, working on it when he had the time between owning a busy restaurant, opening Fable Diner and having a kid.
“It’s very unique,” said Bird. “Everyone knows what Ketchup and mustard is, but what’s pepper jam? So my biggest challenge is just getting it into people’s hands.”
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