Pure Earth Superfoods
Lauren Elbe and Sheldon Lawrie are the real deal who live like the food they make – wild, natural and as close to the earth as possible.The partners in life and in business own Pure Earth Superfoods, which specializes in fermented foods like sauerkrauts, pickles and juices made from vegetables sourced from local farmer friends and the land they live on in Lillooet. Elbe got her start as a personal trainer and studied holistic nutrition, but she felt like her clients weren’t really getting healthier due to food options on the grocery shelf. “When you look around at the horizon of the grocery store, most things either have crazy ingredients, are pasteurized, hyper processed and dead,” said Elbe. “I saw that and I felt like I could be of service and be in a position where I could actually make the food that people needed because a lot of people don’t have time or know-how to make food every day.”
Elbe herself wasn’t feeling her best, so she and Lawrie started to explore life outside the city more, which is how they found Hippy Rick and his farmstead.
The two were exploring Lillooet on a camping trip and went up a winding road into the mountain where they came across a farmstead and Hippy Rick, who specializes in growing garlic.
“He told us that he’s been manifesting a couple to come up to help them out and be an extra set of hands on the farm,” said Elbe. “He’s an amazing mentor because he’s like an expert plant person.”
Elbe and Lawrie live rustic on the property with only a solar panel for electricity and a wood burning oven to keep them warm. Going through their Instagram feed paints a picture of idyllic rural living that will make you want to leave city life for a simpler existence.
“I started realizing that the closer I am to earth and life force – meaning plants, people, community – the happier and the healthier I was,” said Elbe. “It was all just like a scheme to like figure out how I could physically get my body closer to life force energy and further away from fluorescent lights and fake air and plastic and not real things like the computers.”
Not that she, nor Lawrie who is an art director, don’t ever use computers.
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